Seegene participated MEDICA last November 16-19 in Duesseldorf, Germany, which is the largest medical instrument exhibition in Europe. Visitors come to MEDICA from around 80 countries and 4,300 companies to participate and inform themselves about product innovation and new technologies. 
It has been six years since Seegene started to participate in MEDICA, and this year, Seegene received a lot of attention from attendees by representing infectious disease detection products such as TB, RV and STI. Especially a newly developed technology called TOCE; new platform technology by melting curve analysis for Real-time PCR applied products drew the attention of people.

 A lot of visitors showed their great interests in TOCE technology applied product, which detects multiple pathogens in real-time. Also, accompany with NIMBUS automation. (NIMBUS 4, Hamilton) which is an easy-to use automatic pipetting workstation with automated nucleic acid extraction and PCR set up, Seegene suggested a convenience of processing to lab works by minimizing hands-on time. Furthermore NIMBUS has cover system that prevents contamination and built in UV lamp for decontamination of residual DNA/RNA, thereby delivers high performance and reliability. 
    
An exhibition booth was built in duplex structure that separated the space for a better environment; the first floor was for exhibiting and the second floor was for meetings between Seegene and international distributors or new buyers.

Meanwhile, Seegene has established the European subsidiaries last year and based on that, we have been realizing tactical marketing strategies toward all regions of Europe and supporting distributors in Europe by providing technical/academic supports as well as giving demonstrations of molecular diagnostic tests.